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Wanted: Newsroom Training that Works!
Does your newsroom need better writers, more ethics training and an expertise
in FOI? Then we have an offer for you! For the first time ever, the Society
of Professional Journalists will be offering a traveling newsroom training program.
This unique training opportunity combines high ideals with hands-on application.
We hope you’ll be interested in bringing this training program
to your newsroom. For more information contact SPJ Associate Executive Director,
Chris Vachon, at 317-927-8000 ext. 207 or cvachon@spj.org.
Participating newsrooms can choose from the following sessions:
Skip to:
Multimedia Series |
Social Media Series |
Other Modules
Multimedia Series
Multimedia Storytelling
In an effort to help newsrooms take advantage of the opportunities created in a multimedia world, SPJ is now offering a complete multimedia storytelling training package. If you have a full-day, we recommend that your staff participate in all three of our new media workshops listed below, but for those with more limited time or special needs, each of these workshops can be delivered alone and customized to get your newsroom moving into a successful multimedia future.
Writing that Works Online
Writing for the Web is different than writing for any other medium. To be effective online, it helps to understand how people use Web sites. See examples of great online stories, learn why it’s crucial to improve your headline writing, and take away tips and tools that will enhance your work on the Web.
Video for the Web
We know the audience wants more video online and this module can help you give it to them. Learn the basics of video storytelling in this hands-on workshop. Explore the gear, the terminology, how to get the video you need and the basics of on-camera interviewing. Video for the Web teaches the skills you need to shoot a solid video story. This session is limited to 15 participants.
Audio & Images for the Web
Helping you add compelling sound to your stories online is the goal of this workshop. Whether it’s a standalone audio clip or a fully-produced audio slide show, you’ll learn how to gather crisp interviews and natural sound, how to use a simple audio editing program and how to combine still pictures and sound to do effective online storytelling. This session is limited to 15 participants
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Social Media Series
Follow the Noise: Social Media Listening Tools for Journalists
The focus of this program is to make journalists better listeners and give them the newest tools to do so. Applicable for all levels, participants will learn about the newest search engines, the latest social media communication tools, the reasons for using certain tools in specific situations, and techniques for letting technology do some of the work. Participants will complete interactive exercises and see firsthand how efficiency and reach can be increase with just a few mouse clicks.
Connect and Communicate: Social Media Conversation Tools for Journalists
With the use of the right tools and techniques, journalists can now reach anywhere on the planet to talk to a source, interview a subject or collaborate with a fellow reporter. In this session, participants will hear about the latest tools being used to break stories and communicate with readers. Start with Twitter, then go beyond the basics to learn some unwritten rules, some etiquette and new tools for speaking with people anywhere. Appropriate for all levels, this session includes a couple exercises and realtime examples.
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Other Modules
Delivering on Deadline: How to Write Better Stories Faster
The focus of the program is on making stories tighter and more powerful while shaving minutes off the writing process. Applicable for newbies or veterans, the session synthesizes the best of deadline journalism training into a process approach called POWR under pressure: Prewrite, On point, Write, Revise. Participants evaluate award-winning deadline writing and try hands-on exercises to overcome barriers that inhibit speed, clarity and creativity. Some of the session techniques are used by professional athletes to enhance performance. From overcoming writer’s block to crafting a lead, this module will help you deliver on deadline.
Better Broadcast Writing: Doing it Daily
Write to video — keep it conversational, grab and hold their attention —
you've heard it all before, right? Well, now it's time to take your writing
to the next level. Whether you're banging out teases or reporting a package,
you'll learn how to take even the dullest content and turn it into more compelling
copy. This module reinforces the basics, including how attention to writing
details can help avoid legal and ethical trouble. Plus, participants will see
the work of some of the best writers in the business and take away tips and
tools for telling better stories.
Targeting New Audiences
As America grows more diverse, the demographics of the news audience are changing. This training session is designed to help practicing journalists discover how to more effectively cover emerging population groups and how to include more diverse perspectives in their everyday reporting. Participants will learn how to use U.S. Census Bureau data to uncover and enhance important local stories. Participants also will examine "best practice" diversity coverage and discuss newsroom "models" for ensuring excellence in reaching today's news consumers.
New Media Ethics
From blogs to online comments to the use of video — this case study-based training allows journalists to walk through some of the issues raised by multimedia storytelling and the use of new media tools. Trainers will guide participants as they develop stronger ethical decision-making skills. The session uses small and large group discussion to explore real-world examples of common ethical dilemmas facing newsrooms today.
Creating a Document-Driven Newsroom
This topic explores how FOI laws work in a way that’s basic enough for
people new to FOI, yet still useful to FOI veterans. The session includes a
primer on the FOI laws for your news organizations’ coverage area, as well
as guidelines for successful use of the federal FOI law. Participants will see
how FOI laws can be used to create quality journalism and will get some ideas
for producing FOI stories of their own.
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