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Multimedia Series
Multimedia Storytelling
In an effort to help newsrooms take advantage of the opportunities created in a multimedia world, SPJ is now offering a complete multimedia storytelling training package. If you have a full-day, we recommend that your staff participate in all three of our new media workshops listed below, but for those with more limited time or special needs, each of these workshops can be delivered alone and customized to get your newsroom moving into a successful multimedia future.
Writing that Works Online
Writing for the Web is different than writing for any other medium. To be effective online, it helps to understand how people use Web sites. See examples of great online stories, learn why it’s crucial to improve your headline writing, and take away tips and tools that will enhance your work on the Web.
Video for the Web
We know the audience wants more video online and this module can help you give it to them. Learn the basics of video storytelling in this hands-on workshop. Explore the gear, the terminology, how to get the video you need and the basics of on-camera interviewing. Video for the Web teaches the skills you need to shoot a solid video story.
Audio & Images for the Web
Helping you add compelling sound to your stories online is the goal of this workshop. Whether it’s a standalone audio clip or a fully-produced audio slide show, you’ll learn how to gather crisp interviews and natural sound, how to use a simple audio editing program and how to combine still pictures and sound to do effective online storytelling.
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Other Modules
Delivering on Deadline: How to Write Better Stories Faster
The focus of the program is on making stories tighter and more powerful while shaving minutes off the writing process. Applicable for newbies or veterans, the session synthesizes the best of deadline journalism training into a process approach called POWR under pressure: Prewrite, On point, Write, Revise. Participants evaluate award-winning deadline writing and try hands-on exercises to overcome barriers that inhibit speed, clarity and creativity. Some of the session techniques are used by professional athletes to enhance performance. From overcoming writer’s block to crafting a lead, this module will help you deliver on deadline.
Better Broadcast Writing: Doing it Daily
Write to video — keep it conversational, grab and hold their attention —
you've heard it all before, right? Well, now it's time to take your writing
to the next level. Whether you're banging out teases or reporting a package,
you'll learn how to take even the dullest content and turn it into more compelling
copy. This module reinforces the basics, including how attention to writing
details can help avoid legal and ethical trouble. Plus, participants will see
the work of some of the best writers in the business and take away tips and
tools for telling better stories.
Targeting New Audiences
As America grows more diverse, the demographics of the news audience are changing. This training session is designed to help practicing journalists discover how to more effectively cover emerging population groups and how to include more diverse perspectives in their everyday reporting. Participants will learn how to use U.S. Census Bureau data to uncover and enhance important local stories. Participants also will examine "best practice" diversity coverage and discuss newsroom "models" for ensuring excellence in reaching today's news consumers.
Newsroom Ethics/Values
This case study based training allows journalists to walk through the issues
to develop ethical decision-making skills. The session uses small and large
group discussion to explore real-world examples of common ethical dilemmas facing
newsrooms today. Participants analyze codes of ethics developed by other journalism
organizations and work on defining or refining their news organization’s
code.
Creating a Document-Driven Newsroom
This topic explores how FOI laws work in a way that’s basic enough for
people new to FOI, yet still useful to FOI veterans. The session includes a
primer on the FOI laws for your news organizations’ coverage area, as well
as guidelines for successful use of the federal FOI law. Participants will see
how FOI laws can be used to create quality journalism and will get some ideas
for producing FOI stories of their own.
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