One of the ways I help cover my costs as a freelancer (it's not easy to earn enough money on a consistent basis to pay your bills if you are a freelancer, unless you are wealthy, of course) is to gives speeches, present workshops and offer training on "Guerrilla Journalism." (I have a new book coming out in a few weeks just on that topic, coincidentally.)
Journalism has changed since when I first entered the profession in 1976, although the strategy for minority and ethnic journalists and writers like myself have not changed much. In 1975, after finishing two years active duty during the Vietnam War in the U.S. Air Force, I took my GI Bill (back when the GI Bill had real value, of course) and used it to fund my first Guerrilla Journalism project. I published my own newspaper.
It only cost about $500 a month, coincidentally about what the government was paying me over the course of four years to go to school -- I did go back to school by the way, but the money spent on school that I saved was redirected to publishing my own newspaper. I published a 12-to 24 page newspaper called "The Middle Eastern Voice." In English, every month, and featuring stories that you could not find in the mainstream media. I published it for two years, until I was hired first as a stringer and then later as a reporter for a small community newspaper in the Chicago suburbs, which led me to a 16 year stint at City Hall covering Daley to Daley.
The paper had impact, not only in my community -- which had absiolutely no voice (and still don't) in the Chicago Tribune, Sun-Times and local TV and radio stations, but also in the mainstream coommunity. It was in English, with some Arabic. Easy to read. It helps to be a great writer (I'm just polishing a spot on my chest right now.)
In the old days, I wrote the copy on a typewriter and brought it to a typesetter who converted it to type. Gave them my photographs and they laid it all out. It wa svery time consuming. I had little control over design, although I supplied photos and graphics.
Today, I sit at a computer, load up a $600 software program (QuarkXpress) and not only write but place the stories. I then upload the file via FTP (the Internet) to the printing plant and they print it! Cost: About $1,200 for 10,000 copies of a 12 page paper, with four pages of color.
Whenever there was some violence in the Middle East, the mainstream media would call to get my opinions. Of course, the FBI also assigned two agents to follow me around for two years and keep a file -- which I later obtained through the Freedom of Information Act.
By the way, an agent later told me if you asked for your file and you didn't have one, they would open one on you. Makes sense to me, more so than profiling. My file was already 45 pages long, filled with a lot of black magic marker lines covering the names of people they interviewed and sources who, for money I am sure, told them I was a "potential terrorist" as documented in the introduction of my report. It ended concluding I was just an American concerned with bettering the status of my Arab American community in this country."
And by the way, and here is where the power of the media comes into play: There was a paragraph that said the FBI agents were instructed not to confront me or speak with me directly as they feared I would write about such an encounter in my newspaper, The Middle Eastern Voice. Which I would have done, of course. (As I did when Jay McMullen called me in the City Hall Press Room in 1979 and threatened to punch me in the nose when I wrote a column suggesting his wife, Mayor Jane M. Byrne, fought his battles for him -- male ego always feeds the hungry news animal. He said if I ever wroite about him again, he would come to the press room and punch me in the nose. I wrote about the threat int he next column.)
But publishing a newspaper is not the only way to go. There are others and I am dabbling in all of them:
Brokered radio programs: It cost between $150 and $300 per hour to host your own radio show live in Chicago.
Column writing: You can write your columns and self-syndicate them directly to newspapers. The pay ranges from $50 to $300 per Op-Ed.
Feature writing: there are many magazines that will purchase your features and payment ranges from $3009 to $2,000 depending on the publication. Generally, here, the less political, the more you will sell. So, you really don't achieve your goal of educating the public unless it is a feature on something that needs educating, like who are the Arab Americans?
Blogs: Blogs are a great way to get out there. Once indexed on Google and Yahoo the world is your oyster, which is what most newspaper editors really look like anyway on a typical, hectic day. The nice thing about Blogs, of course, is you don't need to know how to program web sites or write HTML or XHTML code.
Design and post your own web site. (Mine is www.TheMediaOasis.com.) There is a big debate between writers and artists over which is more effective eye candy or mind candy. Personally, I think content drives repeat and quality visits. Great graphics and heavy Flash may impress the big fish, but if you want to reach the masses, "trash the flash" and replace it with low resolution, small sized, graphics that offer just enough visual to meet the principle a picture is worth a "thousand words" Don't make a picture worth a "thousand MegaBytes."
People in today's work don't want to wait for anything.
Comic strips: If you have the gift of writing and satire, it is nothing these days to put it to a caricature. I do one called "Ray Hanania's World" (after experimenting with a lot of other titles -- this one covered all the wide range of topics, Middle East and domestic and international mainstream politics.) Comics have power. If you can say it in a few words with a decent graphic, you can really make an impact on the audience. Images combined with humor that carry a message can be powerful! PCs and MACs have software that will help you design those cute little "bubbles" and text, the hardest part of a comic strip in my opinion. Practice drawing caricatures. I start with a nose then add the eyes then hair and then mouth. Design the strip on the computer, add the bubbles and the text, title, etc., and then print it out. Hand drawn the images. Scan it in,. save it in a low-resolution format -- you don't want the file to be more th 65 KB because as you add comics, they add up. Place them on a Blog to archive them. (Blogger gives you 500 MB of graphic image space).
Standup comedy, of course. I lampoon the Middle East conflict on stages across America and in Israel and Palestine. (Of course, some Arab activist rgoups have blacklisted me because I "crossed the line" and perform not just with "Jewish" comedians -- which is acceptable -- but I appear with "Israeli" comedians, which apparently is not that acceptable to some activists in the Arab American community. (It's called "haram," or "normalization." Pathetic if you ask me. Activists love this, of course, but when it comes to educating through journalism and professional communications, it gets in the way. But it is great for the "choir" I guess.)
Podcasting -- phenomenal. Video and audio. I tape all kinds of audio and video programs.
Video podcasting: I use a SONY VX2100 TV quality camera ($1,800). I broadcast on Cable TV, but reach hundreds of thousands of people through the Internet using Google and YouTube video. YouTube has a 100 MB or 10 minute (when the file is compressed) limit. But Google has no file limit. Still, you want to compress a 30 minute program from 1.5 GigaBytes down to 225 MegaBytes, using a compression software once it has been edited (using an editing software program like Vegas for PC, or another).
Audio Podcasting: Easiest. Use SkypeOut (you can call anywhere in the US from your computer and then record the conversation using a veriety of software programs which then save the file to your computer. You can edit it down to the 20 minute ideal limit and then post on a podcasting site that feeds into the behemouth of podcasting sites, iTunes. I use LibSyn.com, which costs me $10 a month to post up to 250 MB of files (about 20-25 files every month. It was great when I was on brokered radio at WCEV 1450 AM -- I'm moving to a new station soon.)
Publishing your own books: CafePress.com is the best place to go to publish your own books. You can publish one (they charge a basic fee based on size and page length) and you add your profit to it. They take orders, print and ship the books to the buyers and send you your commission. Color front and back cover, black and white interior. A 250 page book will cost about $12 to print, add $8 and you are doing far better than a standard book publisher (15 percent after costs). And chances are your book will do just as good through your own efforts as they will through publishers, who don't promote your books unless they anticipate making a fortune off you. So you end up promoting your own books anyway. But in the network of webs and blogs I've just outlined (and using the various strategies to promote your works) you can reach probably more. To publish more than one book, you would need to pay $5 a month of $50 a year. Process payments through PayPal.
Create an online newsletter to keep your fans and followers up-to-date on what you are producing. I use Yahoo. People enter their emails into my little entry boxes (which you can grab in HTML from Yahoo and place on your own web site designs) or just click the email address: mine is eTelevision-subscribe@yahoogroups.com. Click it and get-it!
Finally, network everything together. It's amazing that a group of web sitres you manage can network together and build and promote your presence on the Internet exponentially. I use Technorati.com to measure the power of my blogs and web sites. Amazing reach.
Hope this all helps!
Ray Hanania
www.TheMediaOasis.com