Reaching Mexican-American Audiences in Idaho
An
item from the Idaho Statesman caught my eye today. An excerpt:
"KIVI-Channel 6, which is ABC's Boise affiliate, has launched a new Spanish-language channel at digital 6.2.
The channel is Mexicanal, which features news, information and programs from central and southern Mexico, including the states of Jalisco, Hidalgo, Guanajuato, San Luis Potosi and Oaxaca.
That's exciting news for Mexican-American residents in the Valley, many of whom have family in Jalisco, said Juan J. Saldana."
Here is a link to
Mexicanal.