There goes the front-page neighborhood
It's hard to argue - in concept - with the L.A. Times journos trying to keep their front page pure (http://mediamemo.allthingsd.com/20090409/los-angeles-times-staff-fake-news-story-embarrassing-and-demoralizing/). Maybe front-page ads don't ruin our credibility, and are simply the end of a traditional divide (although I'm not a fan). But ads masquerading as news stories are intentionally misleading and we shouldn't play along, teasing our readers. This particular ad, though, doesn't look much like a real news story compared to others I've seen.