PR prof pushing use of freelancers
Check
this
out folks: One PR prof is pushing PR agencies to turn to freelancers
for better quality writing. He maintains that there's a good story in
most clients just waiting to be uncovered. A bit a hidden treasure if
you will. But a lot of the crappy press releases that get mass
manufactured by agency staff don't make it past the trash can (virtual
or physical) because they're so poorly written and uncompelling.
I, for one, like his lovely compliment of freelancers:
Freelance
writers, photojournalists and editors are hungry, highly professional,
versatile, keen to forge lasting relationships, creative, competitive
and damned good at their craft - otherwise they don't survive.
With
the vast benefits to be gained through using reputable and seasoned
freelancers, the fact that the public relations industry, which prides
itself on creativity in most other spheres, seems mired in the old
mindset of carpet-bombing newspapers, magazines, radio, TV and the
internet with tons of trashcan fodder doesn't make sound sense.I would only add one thing to this: make sure you pay what this skill is worth! No exploitation allowed!