Tip: Press the ESC key to instantly call up a feed containing all the newest SPJ news and updates to our social channels.
For more than 100 years the Society of Professional Journalists has been dedicated to encouraging a climate in which journalism can be practiced more freely and fully, stimulating high standards and ethical behavior in the practice of journalism and perpetuating a free press.
We invite you to join us today!
Since its founding in 1961, the Sigma Delta Chi Foundation has promoted excellence and ethics in journalism. The SDX Foundation is a tax-exempt, 501(c)(3) organization that supports the educational programs of the Society of Professional Journalists and serves the professional needs of journalists and students pursuing careers in journalism.
Excellence in Journalism is the national journalism conference of the Society of Professional Journalists and the Radio Television Digital News Association. Join us in September in Nashville for training, networking, workshops and more!
We invite you to join us today!
News and More
Click to Expand Instantly
The Whole Story: Diversity Tips and Tools
Build Some Background
Its not easy to break into an unfamiliar community and find great sources on demand. If reporters develop some background first, they will be ready to hit the streets when theyre on deadline. Here are some ways to learn more about community issues and develop a broader sector of possible sources.
Bring in the Community or go out to Them
Reporters can organize a meeting with people from communities they dont usually include in their stories. First, acknowledge that there may be some longstanding and legitimate problems with trust.
Then ask these questions:
• What do you wish we covered more?
• What do you think we get wrong?
• What is the history of your community in this issue area? (For example, a Latino medical reporter could ask why so many African Americans distrust the medical system.)
• Who are a few leaders in your community?
• Pick up flyers and brochures from community organizations to find out what they do and what issues the community finds most compelling.
Go out and Look Around
Encourage reporters to do at least one activity every week that takes them into another community but that doesnt have anything to do with a story theyre working.
• Attend a cultural event.
• Go to church or another religious gathering.
• Go to a community meeting and just listen.
• Go to a professional networking meeting and talk to people.
• Go to a community barbecue or picnic.
• Volunteer for a day at a community center for elders.
• Go to an activist meeting for people with disabilities.
• Go to an exhibit that features transgender youth or a museum about African American history.
• Go to a coffeehouse or bar in the community.
• Seek out voices beyond the self-appointed leaders in the community they may not represent the community well.
Listen, Read and Learn
Ask reporters to read more magazines and newspapers, and to listen to talk shows or music format stations that serve populations they want to learn about.
• Subscribe to newspapers or magazines targeted toward the gay, black, Latino, or Asian or Asian American communities.
• Listen to a local bilingual station.
• Listen to a Christian evangelical station.
• Read the newspaper sold by a homeless person.
• Read poetry or fiction written by urban youth.
Ask the Question
Race, sexuality, gender and disability often are topics that we skirt around. Urge your reporters to spend some time with sources they are developing and to consider direct questions like this, even when demographics dont seem relevant to the story. The answers might push the story into interesting new places.
• Do you think your race or ethnicity (age, gender, religion, economic background, etc.) affects the way you think about this issue?
• As someone not of your community (race, ethnicity, gender, other) what do you think I might miss when reporting about this?
Pay Attention to the Language
Consider learning a new language if your area has a sizable community that speaks another language.
If the community is primarily immigrant and speaks English as a second language, develop a relationship with organizations that serve immigrants to open doors for you, ease fears and help with translation.
Be cautious in selecting interpreters when reporting a controversial issue or when your interpreters may have a stake in the story.