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MarketWire is proud to present SPJ's inaugural Journalism Education Series, a unique, new educational service to help people understand the tenets of responsible journalism and the profound importance of a free press. This year, SPJ instructors will present several workshops to MarketWire clients in cities nationwide.
April 22, Washington, D.C. |
April 24, New York City
Leap the Digital Divide: Communicating to Communities of Color Online
Essential Details
SOLD OUT!
Washington D.C.
Tuesday, April 22, 8-10:30 a.m.
The Washington Post
1150 15th Street, NW
Washington, D.C. 20071
Price: $10
New York City
Thursday, April 24, 8-10:30 a.m.
The Associated Press
450 W. 33rd St.
15th Floor (Rm 1501)
New York, NY 10001
Parking: across the street; $28/day
Subway: Madison Square Garden stop
Price: $10
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What do AOL Latino, Univision.com, BlackPlanet.com and The Washington Post’s TheRoot.com know that many others don’t? The Internet is a great way to drill down into a community. Old paradigms are fading as communities of color build a powerful presence online.
— Half of Hispanics are connected and they spend more time on the Internet than everyone else
— African Americans, who are more likely to have broadband access, go online more often for news, health and financial content than other groups
— Asian Americans are heavy daily web users and have years of familiarity with the Internet
If you want to reach and engage ethnic audiences online, you’ll need to know what sites they visit and why. Join journalists and online social networking marketers in a discussion of the power of online community engagement and what role news and information play.
— Online media and the role they play in news and engagement: What audiences they serve, how they reach and engage ethnic populations, Which sites are the best fit for your news and stories.
— How journalism can enhance dialogue in a social networking environment when users are generating most of a site’s content.
— Whether community-specific sites deliver richer analysis and more relevant news coverage than mainstream outlets.
— How professional reporting complements community journalism online — and the role of journalism when users are generating most of a site’s content
— The ethical issues that are arising about pitching and advertising to online sites and bloggers.
— How you should frame your news and stories when targeting online ethnic audiences.
Speakers
Panelists represent top online ethnic sites:
Kay Madati
Kay Madati, vice president of marketing at Community Connect and the driver behind the success of AsianAvenue.com, BlackPlanet.com, MiGente.com, GLEE.com and the recently launched Faithbase.com. BlackPlanet.com ranked #4 in the Hitwise year-end 2007 Top US Social Networking Sites report behind MySpace, Facebook and Bebo.
Univision.com
Univision.com. First launched in 2000, Univision.com offers original and exclusive entertainment, news, sports, services and shopping opportunities geared toward the interests of Hispanics. In 2006, Univision.com was the most visited Spanish-language Internet destination in the United States for the sixth year in a row. In 2007, Univision.com has delivered an average of over 14 million unique browsers and 400 million page views per month.
TheRoot.com
A daily online magazine published by Washingtonpost.Newsweek Interactive, The Root provides thought-provoking commentary on today's news from a variety of black perspectives. It aims to be an unprecedented departure from traditional American journalism, raising the profile of black voices in mainstream media and engaging anyone interested in black culture around the world.
Questions?
Contact Chris Vachon, Society of Professional Journalists, by phone at 317/927-8000 x 207 or via e-mail.
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Working Press
Journalism Education Committee Chair
George Daniels
Assistant Professor
University of Alabama
Box 870172
Tuscaloosa, AL 35487
(205) 348-8618
E-mail
Bio (click to expand)
George L. Daniels is an assistant professor of journalism at the University of Alabama’s College of Communication and Information Sciences. He joined the UA faculty in 2003 after completing graduate studies at The University of Georgia’s Grady College of Journalism and Mass Communication. As a graduate student, Daniels participated in the University of Georgia’s SPJ Campus Chapter. But, his first experience with SPJ came when he received a scholarship from the Washington DC Chapter of what was then Sigma Delta Chi (SDX) in the early 1990s. In 2006, Daniels was selected as an SPJ Diversity Leadership Fellow.
At the University of Alabama, Daniels conducts research on media convergence and diversity in the media workplace. He teaches classes in scholastic journalism, media management and cross-media reporting and writing. Before moving into the academic arena, Daniels worked as a television news producer the Richmond, Va., Cincinnati, Ohio and Atlanta television markets. He is a cum laude graduate of Howard University.
“I am a member of SPJ because of its role as an umbrella organization concerned for all journalists and its emphasis on recognizing and encouraging young journalists and their continuing education.”
Mead Loop, vice chair
Associate Professor/
Chair, Journalism Dept
Ithaca College
Park Hall, Rm. 258A
Ithaca, NY 14850
Work: 607-274-3047
E-mail
Bio (click to expand)
Mead Loop is chairman and an associate professor of journalism at Ithaca (N.Y.) College. He has been a SPJ board member since 2002 and is co-chairman of the Sigma Delta Chi Foundation Grants Committee.
Loop’s scholarship has been published in Mass Communication & Society; Newspaper Research Journal; Journalism and Mass Communication Quarterly; and Journalism and Mass Communication Educator.
Previously, he was an editor at the Nashville Banner, Lancaster Intelligencer Journal, and Kansas City Times and Star.
Loop has a master’s degree in journalism from the University of Missouri at Columbia and a bachelor’s degree in television-radio from Ithaca College.
"My first contact with journalism issues on a national scale was with SPJ, and the more I become immersed with the Society, the more I learn about journalism today."
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