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Register online
MarketWire is proud to present SPJ's inaugural Journalism Education Series, a unique, new educational service to help people understand the tenets of responsible journalism and the profound importance of a free press. This year, SPJ instructors will present several workshops to MarketWire clients in cities nationwide.
April 22, Washington, D.C. |
April 24, New York City
Leap the Digital Divide: Communicating to Communities of Color Online
Essential Details
SOLD OUT!
Washington D.C.
Tuesday, April 22, 8-10:30 a.m.
The Washington Post
1150 15th Street, NW
Washington, D.C. 20071
Price: $10
New York City
Thursday, April 24, 8-10:30 a.m.
The Associated Press
450 W. 33rd St.
15th Floor (Rm 1501)
New York, NY 10001
Parking: across the street; $28/day
Subway: Madison Square Garden stop
Price: $10
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What do AOL Latino, Univision.com, BlackPlanet.com and The Washington Post’s TheRoot.com know that many others don’t? The Internet is a great way to drill down into a community. Old paradigms are fading as communities of color build a powerful presence online.
— Half of Hispanics are connected and they spend more time on the Internet than everyone else
— African Americans, who are more likely to have broadband access, go online more often for news, health and financial content than other groups
— Asian Americans are heavy daily web users and have years of familiarity with the Internet
If you want to reach and engage ethnic audiences online, you’ll need to know what sites they visit and why. Join journalists and online social networking marketers in a discussion of the power of online community engagement and what role news and information play.
— Online media and the role they play in news and engagement: What audiences they serve, how they reach and engage ethnic populations, Which sites are the best fit for your news and stories.
— How journalism can enhance dialogue in a social networking environment when users are generating most of a site’s content.
— Whether community-specific sites deliver richer analysis and more relevant news coverage than mainstream outlets.
— How professional reporting complements community journalism online — and the role of journalism when users are generating most of a site’s content
— The ethical issues that are arising about pitching and advertising to online sites and bloggers.
— How you should frame your news and stories when targeting online ethnic audiences.
Speakers
Panelists represent top online ethnic sites:
Kay Madati
Kay Madati, vice president of marketing at Community Connect and the driver behind the success of AsianAvenue.com, BlackPlanet.com, MiGente.com, GLEE.com and the recently launched Faithbase.com. BlackPlanet.com ranked #4 in the Hitwise year-end 2007 Top US Social Networking Sites report behind MySpace, Facebook and Bebo.
Univision.com
Univision.com. First launched in 2000, Univision.com offers original and exclusive entertainment, news, sports, services and shopping opportunities geared toward the interests of Hispanics. In 2006, Univision.com was the most visited Spanish-language Internet destination in the United States for the sixth year in a row. In 2007, Univision.com has delivered an average of over 14 million unique browsers and 400 million page views per month.
TheRoot.com
A daily online magazine published by Washingtonpost.Newsweek Interactive, The Root provides thought-provoking commentary on today's news from a variety of black perspectives. It aims to be an unprecedented departure from traditional American journalism, raising the profile of black voices in mainstream media and engaging anyone interested in black culture around the world.
Questions?
Contact Chris Vachon, Society of Professional Journalists, by phone at 317/927-8000 x 207 or via e-mail.
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Journalism Education Committee Chair
Jeff South
Associate Professor
VCU School of Mass Communications
Bio (click to expand)
Jeff South was state editor and database editor at the Austin American-Statesman before heading to academia in 1997 under the mistaken impression he’d have summers off. He is an associate professor in the School of Mass Communications at Virginia Commonwealth University, where he teaches news writing, legislative reporting, communications technology and media ethics. South has served as a trainer for SPJ, IRE, AP and other organizations. He frequently conducts workshops on, and writes about, computer-assisted reporting, online journalism and media convergence. In 2003, South was awarded a fellowship from the American Society of Newspaper Editors to work at The Charlotte Observer. In 2007, he will serve a six-month Knight International Press Fellowship in Ukraine. For more than 20 years, he was a reporter and editor in Texas, Arizona and Virginia for newspapers such as the Dallas Times Herald, the Phoenix Gazette and The Virginian-Pilot. He also served two years with the U.S. Peace Corps in Morocco.
Lee Anne Peck, vice chair
Assistant Professor
School of Communication
Journalism and Mass Communications
University of Northern Colorado
Bio (click to expand)
Lee Anne Peck has taught English, journalism, and communications courses since 1988. Most recently she was an assistant professor of international communications at Franklin College Switzerland, Lugano. Over the years, she has advised three student newspapers.
Peck's professional experience began in 1976 as a correspondent for the Moline Daily Dispatch. After graduating with her bachelor's degree, she edited and then managed the regional Choice Magazine of the Front Range. In the mid-1980s, she edited and wrote for publications in Indiana and Delaware; she has worked for the Fort Collins Coloradoan as an editor, a columnist and writing coach and for the Rocky Mountain News as a copy editor. Peck has also worked at the Tampa Tribune's online product, Tampa Bay Online, and for Microsoft's online publication, Denver Sidewalk. Peck began free-lance work in the late 1970s and continues to do free-lance editing, writing, and public relations work.
Her research focuses on all aspects of media ethics. She received a Fulbright to teach journalism at the University of Dubrovnik in Croatia fduring spring semester 2007.
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