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Writing That Works Online/
Follow the Noise

Saturday, February 23 | Cleveland

Join SPJ’s Cleveland Pro Chapter for journalism training on Saturday, February 23 at the DoubleTree Cleveland Downtown. Improve your journalism skills and meet members of the Cleveland Pro Chapter. Members and non-members are welcome to attend.

Program Schedule

10 a.m.-Noon: Writing That Works Online

Writing for the Web is different than writing for any other medium. To be effective online, it helps to understand how people use the Web and why search engine optimization is critical. Learn how to drive clicks with better Web headlines and user-friendly story structures. Take away tips and tools that will enhance your work online.

Noon-1 p.m.: Lunch

Lunch is provided as part of your registration.

1-3 p.m.: Follow the Noise

The focus of this program is to make journalists better listeners and give them the newest tools to do so. Applicable for all levels, participants will learn about the newest search engines, the latest social media communication tools, the reasons for using certain tools in specific situations, and techniques for letting technology do some of the work. Participants will complete interactive exercises and see firsthand how efficiency and reach can be increased with just a few mouse clicks.

Register

Registration is now open! Click here to register online.

About the Trainer: Jeff Cutler

In 1992, Jeff Cutler was delivering words to MacConnection, HomeQuarters Warehouse, the Boston Herald and the Mariner Newspaper chain. From there he expanded into projects for Fidelity Investments, WearGuard, Talbots and a host of other respected businesses.

These days, in addition to his new-media presence, Jeff's a credentialed reporter covering events like major golf tournaments and sporting events, the Consumer Electronics Show (CES) in Las Vegas, and film festivals and lifestyle events all over the world.

His current project load includes articles and features for Gatehouse Media, a slew of social-media projects including blogs and podcasts, columns and editorials for a variety of clients, as well as the completion of marketing and branding initiatives for recognized names like Brookstone, TJX and UNO Restaurant Group.