Join college medias best money minds for an hour of practical advice.
Were not over-promising: In 60 minutes, all your prayers will not be answered. But youll achieve peace of mind, knowing youve done all you can to earn every possible dollar for your college media operation.
Win a Paper Money virtual visit. The Paper Money program has hiked revenue for a half-dozen student newspapers through in-depth site visits. Now were offering virtual visits for 20 lucky papers. You can win one while on this webinar.
Earn new revenue from old tech. Email newsletters became popular during the shutdown, but they certainly werent profitable. If you keep and tweak yours or start one using the tactics well outline it can be a steady moneymaker.
Plug the gap with political ads. This fall, you can get a one-time cash injection from both local and national candidates. Depending where you live, the former is easier to land than the latter, but the latter is more profitable than the former.
Dont leave home without OOH. It stands for Out of Home, and its the fastest-growing advertising category and possibly the future of campus revenue. Think ads on news racks, posters on bulletin boards, and signs inside buses.
Solicit a steady stream of direct donations. Done right and carefully, you can bring in enough to cover some major expenses. A few student media outlets have figured out how to make it work. Hint: It takes more thinking than doing.
Recruit next-gen sales reps now. Dont wait until fall to rebuild your sales staff. It may seem silly to recruit right now, but just like selling, its a numbers game. Besides, you might find only one or two new recruits, but they can end up being your rockstars.
Paul Bittick and Michael Koretzky, SPJs Paper Money program. Before the Society of Professional Journalists sent him to student ad shops around the country, Bittick was GM for student media at Cal Poly where he consistently made money. Koretzky is an SPJ regional coordinator who directs the Paper Money program.
Alex Kronman and Piper Jackson-Sevy, Flytedesk CEO and vice president. Flytedesk builds cutting-edge tools for college media that allow ad buyers to easily place orders and they also recruit those buyers for you, whether its print or online ads, or fliers and posters. Kronman worked in student media before launching Flytedesk four years ago.
Tami Bongiorni and Charlie Weaver, CMBAM president and president-elect. Bongiorni and Weaver lead College Media Business and Advertising Managers, the only organization focused solely on student media revenue. CMBAM offers both in-person and virtual training.