SPJ21 Journalism Conference: September 2-4, 2021

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Home > Be a Day of Giving Online Ambassador

Show your SPJ pride by making a gift on the 4.30 Day of Giving. Whether you want to defend press freedom, train journalists, inspire the next generation or advocate for an open government, your donation will make a huge impact on the future of journalism. The purpose of 4.30 Day of Giving is to celebrate and expand SPJ’s great tradition of philanthropy and pride in the organization.

Become a 4.30 Day of Giving Online Ambassador

As an online ambassador, you are asked to not only make a gift early on 4.30, but also to spread the word throughout the Day of Giving through social media, text, email and phone to generate excitement and momentum in order to achieve our fundraising goals for the day. The purpose of the 4.30 Day of Giving is to celebrate and expand SPJ’s great tradition of philanthropy and pride in the organization.

Use the hashtags #SPJProud #Journalism in your messages. Share why you are proud to be a SPJ member and why you are proud to support our efforts to improve and protect journalism.

Want to help? Sign up here to serve as a 4.30 Day of Giving Online Ambassador. It only takes a minute!

You can help by:

1. Making a gift online on April 30

2. Asking your friends, coworkers and colleagues to make a gift

3. Spreading the word about the day

4. Watching the buzz, stories and pride in SPJ and reacting on social media.

We ask you to:

Email: Do you have a work, chapter, community or school listserv? Are there people you could shoot a quick email?

Phone: Text or call! What could be better than a group text with your journalism friends?

Twitter: Tweet, retweet, favorite! Use #SPJProud and #Journalism! We will be tweeting throughout the day, so you can simply retweet to pass the word along. If you’re feeling inspired, create your own buzz.

Facebook: Post, like, share anything you see on Facebook.

Instagram: Post and like anything you see on Instagram.

Snapchat: Snap your friends and let them know about the SPJ Day of Giving!

As the 4.30 Day of Giving approaches, we will provide you with sample emails, texts and social media posts.

Ready to sign up?

Sign up today!

Frequently Asked Questions about the 4.30 Day of Giving

1. What is the 4.30 Day of Giving?

A day dedicated to raising money and awareness for SPJ, the SPJ Foundation and all of our programs fueled by the power of social media and peer-to-peer fundraising. We will use the #SPJProud theme to encourage members, supporters and friends to come together to celebrate SPJ’s important mission.

2. What is #SPJProud all about?

The official #hashtags for the campaign are #SPJProud and #journalism. Share why you are proud to be a part of the largest journalism association and share stories of how SPJ has made a difference in your career and in your life. Inspire others to join you in being SPJ Proud on the day.

Please use the theme and hashtags in all of your tweets and posts so the SPJ community can retweet, favorite and add to the buzz!

3. What are Peer Challenges, and how can I create one?

Throughout the day, participate in fun challenges that make your gift go even further. Compete to help your group claim the top spot on the Peer Challenge Leaderboard. Peer Challenges can be centered around anything — your chapter, your school, your newsroom, your friends/family or anything in between — and the creativity is all up to you. Have fun with it! Anyone can designate their donation for anybody else's Peer Challenge when they donate.

If you are interested in launching a Peer Challenge, please complete this quick web form here. After submitting the form, we will get your challenge code added to the site right away. (And if you submit your peer challenge before 4.30, it'll appear on the leaderboard as soon as Day of Giving begins!)

4. Who should I contact if I have additional questions?

Email or call SPJ Director of Development Larry Messing (317-920-4784) with any questions.

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