As a trainer for the program, Ive seen first hand how journalists are embracing the platform to enhance their work. As publishers look for new ways to reach their community, the Facebook training is a no-brainer to help achieve that goal because it provides:
A deeper dive. The training gives journalists a comprehensive look into the worlds largest social networking site, specifically focusing on how journalists of all mediums can inform their communities and share and highlight their work using Facebook tools.
New storytelling formats. If youre looking for new ways to tell stories this training will help. From LIVE video to 360 photos and instant articles, this training walks you through how to use the tools while providing examples from journalists all over the world who are producing engaging content using these storytelling formats.
Engagement. The training provides a hands-on approach to teach people how to engage with their users and community while going LIVE, by creating a Facebook Group and more.
Video. People love to watch and share video. In the training, a number of tools and best practices are highlighted that can help journalists enhance video engagement.
Best Practices. The training provides examples of how publishers and journalists are using the platform in different ways each day to inform and engage with their audience. The examples are provided so you can take the best practices into your newsroom.
Even the most proficient Facebook users have found value in the information and experience that comes from attending a training. The training can be presented as part of a journalism organization or school event or just be brought into an individual newsroom or classroom.