Specializes in: General business: Small enterprises, Fortune 50 corporations, and nonprofits. Strong expertise in Economy, Emerging Markets, and Public Policy. Keen on poverty and urban development issues. Also cover Education, Healthcare and the Environment.
Sujata Srinivasan is an independent business journalist with more than 15 years of reporting and editorial experience in print, online and broadcast media outlets in the U.S and abroad.
Her reporting for WNPR, a regional NPR affiliate, earned her four “Excellence in Journalism” awards from the Society of Professional Journalists. Her extensive portfolio includes: how a slowdown in the Eurozone is impacting local businesses, the effect of a federal government shutdown on government contractors, what the unemployment data does not show, the mixed effects of the Federal Reserve’s quantitative easing on local banks and retirees, how a change in the minimum wage will affect businesses and low-wage earners, a series on corporate citizenship, a series on Super Storm Sandy’s impact on small businesses and the ABCs of green insurance, and a series on the dynamics of local manufacturing, among many others. She has reported for WNPR from India on microfinance and on the strategies of Connecticut companies expanding and growing marketshare there.
At the Indian edition of Forbes, Sujata was one of several contributors to a story titled “BRIC Countries Hit a Wall.” The feature won a prize from the IE Business School at a competition sponsored by the CAF Development Bank of Latin America. Her features for the print and web editions have ranged from the impact of U.S. Federal Reserve policies on Indian businesses; a series on the U.S. Department of Justice case against Rajat Gupta, formerly on the board of Goldman Sachs; why and how the U.S. State Department is encouraging internships at Indian companies; the application of the Harvard-born shared value model on global businesses operating in India, and several interviews with analysts, policymakers, and Nobel Laureates in economics.
For regional publications such as the Hartford Business Journal, Sujata has written numerous news-based features in the education, IT and medical technology, and finance and banking verticals. Her writing for Hartford Magazine centered on urban development and Hartford-based businesses. For the Hartford Courant, her long-form pieces have ranged from international adoption to strategizing career changes. She was previously a beat reporter for the Economic Times, India’s largest English-language business daily, and a contributor to Business India, a national magazine.
Her deep editorial experience includes editor of Connecticut Business Magazine, senior editor at the NASDAQ-listed financial firm Ness Technologies, Inc., (then Innova Solutions), contributing editor at the Connecticut Economic Resource Center, interim chief-of-bureau at CNBC-TV18 (India), among others. She has also edited and reported for several community-based and ethnic publications.
Corporate: Sujata offers ghost writing services. She designs and develops internal, B2B and B2C communication for businesses and nonprofits through white papers, newsletters and web copy, and also writes for trade publications.
Sujata is a recipient of the Jon Davidoff scholarship to the Wesleyan Writers Conference. She was selected to attend several continuing education workshops and conferences including those from Wharton and George Mason University.
She earned a B.B.A from the University of Madras (India), a post-graduate diploma from the Times School of Journalism, run by India’s largest English-language daily the Times of India, and an M.A. in economics from Trinity College, Connecticut.
Last updated: 10/18/2016 ()