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SPJ Training Program
in association with Google News Initiative
Tools Training for Journalists

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 Become an SPJ Trainer  |  Request Training


Marketing a training: Do’s and don’ts

Do use the approved logos provided below.

Do refer to the trainer as “SPJ Trainer (insert name).”

Don’t refer to the trainer as “Google Trainer (insert name).” The trainer is not an employee of Google or the Google News Initiative.

Do use phrases such as “Google tools training,” not “Google News Initiative training.”


Approved logos


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