We added three reps soon after Paper Money and hired an editor to develop new special sections. Our sales department is already selling them.
Even the basketball Game Dailies are solid. Last years total sales were a whopping $880. Were already at $12,520 and are continuing to sell. This was a fantastic and helpful experience for us.
The Daily publisher/adviser
University of Washington
We took a lot out of Paper Money. Weve approached our sales with more direction and regimen going forward. Weve onboarded three more account executives, and were interviewing candidates every week.
In September, we were able to make $6,000 more in sales than last September. I hope the Targum can continue to explore opportunities like this with Paper Money and other services.
Targum Publishing Co. business manager
Rutgers University, New Jersey
Paper Money was a great success. The biggest impact was on my sales representatives, giving them a better perspective of how the sales funnel works and better routes to sell our products. In all honesty, I think it lit a fire under them to work harder.
For me, my biggest takeaway is the new products we can begin to offer and the ways in which we can begin to implement those. Our visit wasnt too long ago, but our print sales have been fully booked. Weve also reached a lot more new clients, which has been exciting.
advertising and sales manager
Boise State Student Media
– You must fill out the entire form to qualify.
– You must be a college media news outlet at a public or private university or community college within the United States.
– You must possess the following: A desperate need to sell more, a solid commitment to learning how, and the cooperation of, or even ambivalence from, your editorial department. (We enthusiastically embrace the firewall between editorial and sales. But if editorial department is hostile to sales, this wont work.)
– With a month of your virtual consultations, you write us an honest report of how the training went. (So we can do better.) By the end of the semester, you owe us another report with specific sales figures that show any or no change. (Again, so we can get better.)
– If Paper Money works for your newspaper, you agree to provide us a glowing testimonial with a photo of your awesome self. Thats so we can use your kind words and smiling face to apply for more grants so we can help more college newspapers.