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Home > Publications > Quill > Travel writing not all fun and sun



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Monday, April 2, 2007
Travel writing not all fun and sun

Strong ethics, research keys to success

By Susan McKee

As a professional travel writer, I occupy a place in the journalistic hierarchy somewhere just above pond scum. Itís tricky territory for a freelancer for two major reasons: press trips and poseurs.

Almost all newspapers and magazines still buying freelance will not pick up a writerís expenses, and the rates they pay donít come close to making up that shortfall. Freelancers are responsible for their own health insurance and other costs that are typically part of the benefits package for an employed journalist. Add in travel time and, as one writer put it, the profit margin shrivels like salted leeches in the sun.

If you donít have a trust fund to underwrite your travel writing specialty, two solutions beckon: write only about your own hometown (yawn!) or take press trips.

Like many freelancers, I started out as a general assignment reporter for a major metropolitan daily back in the days when budgets were reasonably flush. If I had to travel somewhere for a story, the editor would approve expenses and send me on my way.

In a perfect world, editors and publishers would cover travel costs. However, itís not a perfect world, and they donít. I make a reasonable return combining trips hosted by PR companies and tourist boards with assignments for which my expenses are reimbursed by publications.

The major reason I accept media jaunts is logistics. I have limited time in a given destination, so I rely on the experts for scheduling. During my free time, I can revisit places I need to see more in depth. Occasionally Iíve used the press trips as scouting missions for later returns on my own nickel.

Of course, the risk I run is that the hosts will show me only what they want me to see, something I try to minimize through advance research.

The purists scoff that a writer canít possibly be independent if traveling on someone elseís money. Yet, in my days as a newspaper staffer, freebies abounded.

Business writers were guests for lunch in corporate dining rooms. Entertainment writers were feted at Hollywood galas. Fashion editors bought designer clothing at ďdiscount.Ē Automotive and electronics writers ďtestedĒ expensive equipment. And the sports guys ó well, you know that life in the press box isnít spartan.

A good journalist does not slant a story based on who paid for what.

Travel writing is devalued partly because everyone thinks they can just dash off ďwhat I did on my summer vacationĒ and send it to the local paper.

Iím a journalist specializing in travel. I try to inform, entertain and educate my readers about some aspect of the wider world, accurately reflecting the destination or concept. Geography matters, so thereís information on land forms and weather. Weaving in history helps provide context for the present. Interviews with locals remind my readers that the human condition is universal.

As Mark Twain noted, ďTravel is fatal to prejudice, bigotry and narrow-mindedness.Ē Most of my readers will never get to the places Iíve seen except through my words. I owe them honesty, good research and good writing.

However, much of the travel writing out there is written by amateurs ó heavy on travel cliches and breathless epiphanies but light on reporting and fact-checking. These writers often think ďthe tripĒ is payment enough. Journalists in other fields usually donít have to worry about competing against hordes that are willing to do their jobs for free.

The well-established practice of ďdonít ask, donít tellĒ also creates problems. Most of the articles you read in newspapers and magazines can be traced back to sponsored travel. Every travel journalist I know has been on a press trip with a writer for a publication that forbids taking press trips. Editors donít ask, and writers donít tell.

I, for one, am tired of the subterfuge. Political reporters attend politiciansí cocktail parties. Theater reviewers sit in box seats. Travel writers sometimes get discounted plane tickets and hotel rooms, free meals and more souvenir coffee mugs than will fit in the kitchen cupboard.

Travel writing is not like being on vacation. Itís work any journalist would recognize, filled with reams of notes, countless digital photos and hours spent fact-checking every detail. Nothing replaces good old-fashioned reporting and editing ó or a journalistís ethics.

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