Home    Sign In    Join    Give    More

> Latest News, Blogs and Events (tap to expand)

Registration is now open!

The journalism conference of the year is still on. Join us September 12-13. Details inside.

Home > Training > Ted Scripps Leadership Institute > Atlanta, May 31-June 1, 2019

Program HomeApply

2019 Locations:
Atlanta: May 31-June 1, 2019
Additional dates and locations TBA

Atlanta, Ga.

When: May 31-June 1, 2019

Where: Hilton Atlanta
255 Courtland Street, NE
Atlanta, GA 30303

Apply: Link

Program Schedule and Speakers

Friday, May 31

1-2 p.m.

2-4 p.m.
Google Training

Do you want to work faster, smarter, more efficiently? Google offers a plethora of free, easy-to-use tools for journalists that run the gamut from research to verification to visualization to innovation. This session will focus on the tools you're most likely to start using right away in reporting the news and engaging with your audience.

Presenter: Samantha Sunne

4:15-6 p.m.
Facebook Training Workshop

SPJ trainer Kerwin Speight will share Facebook products and tools — including Live, Groups, Creators app and CrowdTangle — that help journalists leverage Facebook and Instagram for news gathering, storytelling and connecting with their followers.

Presenter: Kerwin Speight

6:30-8 p.m.
Opening Reception

Saturday, June 1

9-11 a.m.
SPJ Need to Know

During this session, we’ll cover things you know, things you didn’t know and things you’ll want to know about the Society of Professional Journalists. We’ll cover helpful hints from the folks at HQ, tips and tricks about SPJ.org, one of your most valuable resources, and more.

Presenter: Jason Parsley

11-11:15 a.m.
Coffee Break

Strategic Thinking 101

What is strategic thinking? What are the steps to thinking strategically? How can thinking strategically increase our chances of achieving our objectives? Attendees will walk away from this session: Identifying the key components of strategic thinking; understanding the steps to being strategic; using strategic thinking in our approach to conversations with decision makers.

Presenter: John Kim

12:15-1:30 p.m.

1:30-2:30 p.m.
Leading without Authority

This interactive presentation walks through ways attendees can lead without authority. In both our personal and professional lives there are times when we are called on to lead teams and accomplish tasks without having the “authority” to enforce consequences for poor performance. How do you lead others without official authority? There is another way. Leading with Influence easily replaces leading with “authority” as the better way to guide a team to accomplish goals. During this session, we discuss what it means to Lead with Influence, how one garners influence, maintains it and uses it without abusing it.

Presenter: Brandon Smith

2:30-3:30 p.m.
Branding Yourself 101

Everyone and everything has a brand. Its what people think of when they think about you. This workshop helps you take control of your personal brand. We’ll start with an introduction to branding and the key elements any brand needs. Then we’ll talk about how a brand can create credibility and raise your profile to get a promotion, start a side gig, find a new job or drive interest in your business or cause. Most of our time will be spent in small groups, defining your brand through interaction. You’ll leave with an authentic, unique and simple personal brand and a few ways to communicate it. One of those ways is social media. It can be a great way to build your brand and connect with your target audience. Although most people have experience with social media in their personal life, not all understand the important differences between personal and professional use. Even within professional use, the tactics and goals can vary widely. Bring a pen and be open, honest and ready to participate.

Presenter: Shanta Lana Hereford

3:30-3:45 p.m.
Coffee Break

3:45-4:45 p.m.
Why Diversity Matters

We intuitively know that diversity matters. Studies repeatedly show that businesses and non-profits who commit themselves to diverse leadership and staff are most successful. But why else is diversity important, especially in today’s newsroom, and how do we define diversity?

Presenter: Jason Parsley

4:45-5 p.m.

What’s the next step? What was most useful and what could we have left out? Complete an event evaluation, and collect a certificates of completion.

About the trainers

Kerwin Speight is an Emmy Award winning journalist with over 15 years of experience leading and managing in local news, digital media and community relations. He was executive producer in several newsrooms including WRC-TV in Washington D.C., WRAL-TV in Raleigh, N.C. and WTAE-TV in Pittsburgh, PA. His accolades include two Associated Press Awards, a regional Edward R. Murrow Award, and several state journalism awards.

Ms. Shanta Lana Hereford is the CEO and Primary Consultant at The Star Factor Effect, an highly sought-after business development and marketing firm in the Greater Atlanta area. In 2018, she released her first eBook, "Building Your Brand Without a Budget.", a quick guide to help entrepreneurs get their business started in just under 30 days, with little to no money. In March 2019, she was awarded The Stone Mountain Businessperson of the Year award for 2018. Her compassion to help the less fortunate compelled her to establish the Center for Truth and Healing in Stone Mountain, Georgia, a nonprofit organization that provides food, clothing, housing referrals, training, holiday assistance, and more to those in need. Shanta is multifaceted and there is no end to her vision of creativity. She strives every day to make a difference in the lives of others by empowering them in the most positive ways possible.

Brandon Smith is a leading expert in workplace communication and “curer” of workplace dysfunction. Known as “The Workplace Therapist,” Brandon combines humor, research and practical steps to help audiences and organizations overcome some of the biggest challenges facing workplaces today. He’s been interviewed by NPR, Fox News, The Wall Street Journal, the New York Post, the Today Show and many others for his expertise. In addition, Brandon combats workplace dysfunction regularly on his podcast “The Brandon Smith Show” where Brandon assists listeners with navigating their career and work-life challenges and on his blog www.theworkplacetherapist.com where he writes on topics ranging from managing workplace relationships to leadership. When he is not out fighting workplace dysfunction, Brandon teaches at Emory University’s Goizueta Business School on topics related to leadership, communication and healthy workplace dynamics where he has won numerous teaching awards.

John Kim is a full-time faculty member at Emory's Goizueta's Business School. He currently teaches on the topics of strategy, healthcare strategy, and management consulting. He was chosen as one of Poets and Quants, Top 50 Undergraduate Business School Professors in 2018. John has 20+ years corporate work experience at Deloitte Consulting, Philips Healthcare, Applied Materials, and CitiGroup. He shares his point of view on his blog, ConsultantsMind.com.

Samantha Sunne is a freelance reporter based in New Orleans, where she runs a journalism/tech group called Hacks/Hackers. She also teaches journalists to utilize data and technology, and publishes a weekly newsletter called Tools for Reporters.


Contact Basharat Saleem with questions or comments about the Institute.

Copyright © 1996-2020 Society of Professional Journalists. All rights reserved.

Twitter Facebook Instagram LinkedIn RSS


Society of Professional Journalists
Eugene S. Pulliam National Journalism Center
3909 N. Meridian St., Suite 200
Indianapolis, IN 46208

Contact SPJ Headquarters
Employment Opportunities
Advertise with SPJ